A Digital Tattoo is how an individual is perceived through their online persona, i.e. their social media accounts.

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Every time you post something on Facebook, Twitter, Instagram etc. it can be seen by anyone with access to your profile. However, this doesn't mean that the post won't be shared further, as it is becoming increasingly easier to download/save other's online posts. This should make you consider what your posting before you decide to disclose and publish any information/pictures/opinions for many to see. 

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Your Digital Tattoo could also be taken under consideration when you are applying for jobs. Therefore, it is important to ensure that the best version of yourself can be represented from your Digital Tattoo.